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Deen Dayal Hathkargha Protsahan Yojna

This is a scheme that was specially launched for the rich handloom sector of the country and undertakes things like development of products, support in infrastructure, support at the institutional level, weaver’s training, Supporting in technical and marketing terms etc. The scheme takes care of this and many other things at both Micro as well as Macro levels and provides support to the weavers and their craft. This is aimed at increasing the efficiency of these weavers so that they may meet the rising demands of their products in India and globally. The scheme further aims to provide technical assistance and also support in several other aspects of their art which would channelize their creative energies into transforming their arts.

With the introduction of this scheme, the government plans to discontinue the Project Package Scheme and the Freelance Designer Scheme. All the important points of these schemes have been included in this one.

Objectives Of the Scheme

The objectives of the Scheme are as follows

a) To ease the channel of marketing for the weavers so that they access the wide and global market. Also, to make them competent by providing them assistance in various avenues like product development, technical assistance, etc.

b) To provide more power to the Handloom Association so that they work for the betterment of weavers and help them to reach a wider market.

c) To make sure that proper facilities and infrastructure is made available to the weavers so that they make better products.

d) To awaken the weavers to the needs of the market and to further provide them assistance to publicise their products efficiently.

e) To improve the availability of remote states like Jammu and Kashmir and North East by providing easy mobility to the products.

f) To advertise enough and to attract buyers towards the handloom products.



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